Privacy Policy

We may collect the following categories of personal information:

• Contact Information: name, email address, phone number, and mailing address.
• Transaction & Service Information: details related to boat purchases, storage agreements, and service or repair requests.
• Appointment Information: scheduling details when you book a service appointment, consultation, or demonstration.
• Communication Records: records of your interactions with us via phone, email, SMS, or online forms.
• Technical & Usage Data: IP address, browser type, device information, pages visited, referring URLs, and website interaction data collected automatically.
• Marketing Preferences: your preferences regarding receiving communications from us.

We collect information through the following means:

• Directly from you when you fill out a form, request a quote, schedule an appointment, make a purchase, or contact us.
• Automatically through cookies, tracking pixels, and similar technologies when you visit our website.
• Through third-party advertising and analytics platforms that help us understand how visitors interact with our website and ads.
• Through call tracking technology that may record call metadata (such as call duration and originating number) to help us improve customer service.
• Through our customer relationship management (CRM) platform, which manages contacts, conversations, workflows, and appointment scheduling on our behalf.

We use the personal information we collect for the following purposes:

• To provide, manage, and improve our boat sales, storage, and service/repair offerings.
• To respond to your inquiries, process transactions, and fulfill service requests.
• To schedule and confirm appointments.
• To send you transactional and promotional communications, including SMS messages, emails, and follow-up calls, where you have provided consent.
• To operate and optimize our paid advertising campaigns.
• To analyze website traffic, user behavior, and campaign performance.
• To comply with applicable laws, regulations, and legal processes.
• To protect the rights, safety, and property of JJJW, LLC, DBA The Boat Shack, and our customers.

JJJW, LLC, DBA The Boat Shack, may send you text (SMS) messages for the following purposes: appointment reminders and confirmations, service status updates, promotional offers and announcements, follow-up communications after an inquiry or visit, and general customer support.

How You Opt In

By submitting your phone number through any of our website forms, landing pages, or in-person intake processes, and by checking the consent checkbox where applicable, you expressly consent to receive SMS messages from The Boat Shack (a DBA of JJJW, LLC). Consent to receive SMS messages is never required as a condition of purchasing any product or service from us.

Message Frequency

Message frequency may vary depending on your interactions with us and any active campaigns. You may receive multiple messages per week during active service periods or promotional events.

Message & Data Rates

Message and data rates may apply. Please check with your mobile carrier for details regarding your messaging plan.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. Upon receipt of your STOP request, we will send a final confirmation message and you will be removed from our SMS list.

Help Instructions

If you need assistance, reply HELP to any SMS message or contact us directly at sales@boat-shack.com or 435-465-1481.

SMS Consent & Data

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services. SMS consent is not a condition of purchase and is never sold, rented, or shared for marketing or promotional purposes.

JJJW, LLC, DBA The Boat Shack, does not sell, rent, or trade your personal information. We do not share your information with third parties or affiliates for marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share your information only in the following limited circumstances:

• Service Providers: We share information with trusted vendors and subcontractors who assist us in operating our business — including our CRM platform, scheduling tools, analytics providers, call tracking services, and advertising platforms — solely for the purpose of supporting our services to you. These parties are bound by confidentiality obligations and may not use your data for their own marketing purposes.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority, or to protect the rights, safety, or property of JJJW, LLC, DBA The Boat Shack, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.

Under no circumstances do we sell lead data or customer contact information to any third party.

JJJW, LLC, DBA The Boat Shack, uses cookies, pixels, and similar tracking technologies on our website to enhance your experience and support our marketing efforts.

Types of tracking we use

• Essential Cookies: Required for basic website functionality, such as form submissions and navigation.
• Analytics Technologies: We use third-party analytics services to collect data on website traffic, session duration, pages visited, and user behavior. This data is aggregated and used to improve our website and services.
• Advertising & Retargeting Pixels: We use pixels and tags provided by advertising platforms to measure ad performance, build audiences for retargeting, and track conversions from our paid campaigns.
• Call Tracking: We use call tracking technology to associate inbound phone calls with specific marketing campaigns. Call metadata (such as originating number and call duration) may be collected for reporting purposes.

You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for specific websites.

JJJW, LLC, DBA The Boat Shack, implements reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our CRM platform employs industry-standard security measures including data encryption, access controls, and secure data centers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at sales@boat-shack.com.

JJJW, LLC, DBA The Boat Shack, retains your personal information for as long as necessary to fulfill the purposes for which it was collected, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements.

When your data is no longer needed, we will securely delete or anonymize it in accordance with our data retention practices. If you would like to request deletion of your personal information, please contact us using the information in Section 14.

JJJW, LLC, DBA The Boat Shack, uses a variety of third-party technology platforms to operate our business and deliver services to you. These include:

• Customer Relationship Management (CRM) Platform: a cloud-based CRM platform that acts as our primary data processor. This platform stores contact information, conversation histories, form submissions, and appointment records, and enables our SMS, email, and automation workflows.
• Analytics Platforms: website analytics services to track traffic, measure user behavior, and generate performance reports.
• Advertising Platforms: digital advertising platforms to run paid campaigns, retarget website visitors, and measure ad effectiveness.
• Call Tracking Services: call tracking platforms to monitor inbound call volume and attribute calls to specific marketing channels.

Each of these platforms operates under its own privacy policy and data processing terms. We encourage you to review the privacy policies of any third-party services you interact with. We do not authorize any third-party provider to use your personal information for their own marketing purposes.

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: Opt out of receiving promotional SMS messages, emails, or other marketing communications at any time.
• Data Portability: In certain circumstances, request that we transfer your data to another party.

To exercise any of these rights, please contact us at sales@boat-shack.com or by mail at 307 S 1250th W, Lindon, UT 84042. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

You may opt out of our communications at any time using the following methods:

• SMS: Reply STOP to any text message from us. You will be removed from our SMS list immediately.
• Email: Click the “Unsubscribe” link in the footer of any marketing email, or email us directly at sales@boat-shack.com with the subject line “Unsubscribe.”
• Phone: Call us at 435-465-1481 and request to be removed from our contact list.
• Written Request: Send a written request to JJJW, LLC, DBA The Boat Shack, 307 S 1250th W, Lindon, UT 84042.

Please note that opting out of marketing communications will not affect communications related to active service agreements, appointments, or transactional messages.

Our website and services are not directed to individuals under the age of 13. JJJW, LLC, DBA The Boat Shack, does not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without appropriate parental consent, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at sales@boat-shack.com.

JJJW, LLC, DBA The Boat Shack, reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will revise the “Last Updated” date at the top of this policy and, where appropriate, notify you via email or a prominent notice on our website. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• JJJW, LLC, DBA The Boat Shack
• 307 S 1250th W, Lindon, UT 84042
• Phone: 435-465-1481
• Email: sales@boat-shack.com